Category: General
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Admit It: You Have No Marketing Budget
For marketing to be efficient, you have to effectively define the audience you want to reach. You want to speak to as broad a…
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8 Marketing Terms Business Owners Must Know
If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality…
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Choosing the Right Legal Entity For Your Small Business
Sole proprietorship, corporation, LLC: Try them on for size to find out which legal structure will best suit your business.
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6 Signs You Need a Mobile Website Now
The mobile world is here, having arrived in 2014. It has been marked by the fact that there are now more Americans using mobile…
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Tips For Shy PR Pros On Talking To People In Real Life
The prevalence of social media in PR is a dream come true for introverts. They can type away with a level of separation from…
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4 Tips to Hone Your Content Marketing Strategy
As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing…
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These 7 Mistakes Can Make Your Marketing Automation Investment Worthless
If you’re an entrepreneur, at some point you have to put on your “sales and marketing” hat. All good entrepreneurs are marketers, even if…
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11 Marketing Trends To Watch For In 2015
The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most…
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New Rules for Digital Marketing
In the digital era, marketing for financial advisors has a new set of rules. “The world has shifted from outbound to inbound marketing techniques,”…