11 Marketing Trends To Watch For In 2015

The fundamentals of marketing are always going to be the same, but with the landscape changing at the speed of technology, what matters most now is how one activates the fundamentals.

New Rules for Digital Marketing

In the digital era, marketing for financial advisors has a new set of rules.

“The world has shifted from outbound to inbound marketing techniques,” Craig Faulkner, founder of digital marketing firm FMG Suite, told the audience at Schwab’s Impact conference here.

“Advisors still need to go out and meet people,” he said. “But they also need people to want to come to them in the digital world.”

Faulkner spoke Thursday at a conference session titled “Four Steps to Inbound Marketing Success: Leveraging Digital Media to Acquire Clients.”