How to Be a Small Business Video Marketing Pro
Video plays a much larger role in small business marketing than ever before. The visual power of videos let small business owners convey messages much faster than they can through written content. We put together a step-by-step guide to help you start integrating videos into your marketing plan. But first, let’s take a closer look at the power of video on the Web.
Providing Health Insurance Still a Struggle for Small Business
Brian Adams, who sells fireplaces in Indianapolis, is like many of the nation’s small-business owners. As the cost of providing health benefits has climbed, he has struggled to afford coverage for his employees.
Keys to Successful Small Business Ventures: Know More About Lead Generation
The easiest and best way of growing customers is not to lose them. An average business makes a loss of about 20 percent of customers every year, on not being able to attend to customer relationships. The leakage can be as high as about 80 percent. The cost is staggering, yet only a few businesses can truly understand these implications.
Automation Demystified: 5 Steps to Streamline Your Process
Launching an email automation solution takes some work. But it doesn’t need to be complicated—and you probably already understand the process and its benefits better than you know.
The Definitive Guide To LinkedIn Groups For Marketing
Creating a LinkedIn LNKD -0.66% profile is just scratching the surface of the B2B social networking platform’s potential; LinkedIn has become an essential networking and marketing tool for business professionals. Whether you’re a marketer or an entrepreneur, it’s important to establish a presence on LinkedIn. But then what? One extremely beneficial tactic is to participate […]
Online Video Advertising Has Growing Pains
The online ad industry is buzzing about the potential of digital video. According to a recent Forrester report, video ads will represent half of all online display ad dollars within the next five years.